(Background)
Bowman U is a Topps trading card line that opens the door to collectors of all levels, with a spotlight on college sports. Whether you're just getting started or a seasoned collector, this is your chance to get in early on the next wave of pro superstars and be part of their journey from day one.

(Objective)
Create two social videos aimed at attracting new collectors to the Topps Bowman University line, focusing on which players to collect and what makes their game valuable for the long term.

(Results)
We brought together world-renowned NBA and college trainer Chris Brickley and Fab Five legend Jalen Rose for two interactive social games. In the first, they built their ultimate starting five by drafting players from the Bowman U checklist — with draft order decided by a game of HORSE. In the second, they reacted to one-on-one matchups, debating who would come out on top. Together, the videos earned over a quarter million views and sparked strong engagement, contributing to the product’s sellout.

Talent //
Chris Brickley, NBA Trainer
Jalen Rose, Sports Analyst & Former NBA Player